Media Facades Festival 2008

Media Facades Festival 2008MEDIA FACADES 08 is a series of events and action research with an international conference, architectural exhibition, public discussions, workshop and screenings of art projects on media facades. The main focus is on the interplay of theoretical reflection and practical realisation, involving specialists in media, architecture, urban culture, politics and business.

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The MEDIA FACADES FESTIVAL 2008 builds on the successful international MEDIAARCHITECTURE KONFERENZ held in London in 2007. By engaging a wide range of stakeholders with distinctive interests in public space, we will promote a multi-disciplinary approach to technology, architecture and media art in contemporary cities through a program of keynote lectures, panel sessions, curated screenings and an exhibition.

Media Facades Festival 2008Exhibition at the German Architecture Centre (DAZ)
This exhibition will explore the integration of moving images into the fassade as communicative element and its effect on Urban Space. Realised innovative projects will show possible connections of Architecture and Screens and detect different artistic and architectural strategies. Practical technical information will give Architects a deeper insight in difficulties and possibilities of utilising new media in Architecture.

Symposium at DAZ
A symposium will supports the face-to-face contact and deepen the theoretical background of the issues addressed in the exhibitions. Topics such as the following could be addressed:

Media Facades Festival 2008A sustainable integration of digital moving images in the urban architectural landscape changing perception of architecture and public space in the digital age elationships between developments in technology, site specificity and new content nteractive design and networking with other tools for the communication with citizens odels for a balance between commercial, communal and cultural interests

Screenings on four Media Facades in Berlin
Media facades are a new exhibition format. International media researchers, artists, architects will gain temporary use of 4 facades in Berlin and explore their cultural, political and social roles. The screenings as a demonstrative test platform invite a wider audience to gain hands-on experience in the special connection of content, format, and site-specificity and to take part in a new interactive infrastructure.

An Expert and Artist Workshop
Media Facades Festival 2008We will make a 3 day workshop with 16 Artists from Berlin selected through a call for interest. Thea im is to produce each a piece for one of the 3 selected medifacades. The first day includes open introduction lectures, the second day exchange of the experts with the Artists and the 3rd day will be arranged later fort he Artists to discuss their proposals.

Publication
A detailed publication documenting the conference and the exhibition will be produced to guide the further development in the field. As best practice examples the documentation catalogue will serve the growing community to convince further potential interested parties.

MEDIA FACADES IN BERLIN

1. SAP media facade in the Rosenthaler Strasse
2. O2 World media facade
3. Night screen at the Gasometer Schöneberg
4. Collegium Hungaricum (CHB)

For details and description of locations see: www.mediaarchitecture.org/mediafacades2008

WORKSHOP AND SCREENINGS ON FOUR MEDIA FACADES IN BERLIN

Media Facades Festival 2008Media architecture as a type of urban screens are a new exhibition and media format. Four media facades in central Berlin will serve as test areas for creative contents. The main focus is on exploring a new format in terms of content, form, spatiality and local relation.

Specific content for 14-day screenings on the media facades will be developed in a 3-day workshop directed at Berlin’s creative scene. In cooperation with an expert team, the approximately 16 selected participants/teams of artists will examine the cultural, political, social, but also commercial role and the particular character of the four different urban screens.

Each participant/team will use the experiences from the workshop to develop one specific project for one facade. The first results will be tested for feasibility in an early test screening. Experiences and observation of the audience’s reaction will publicly be discussed in a panel discussion after the screenings at the Art Forum Berlin and will be summarised in a publication.

CRITERIA
We are looking for participants, interested in exploring this new medium in public space and who would like to develop site-specific contents for one of the facades during the summer. The goal of the workshop is to discuss the hurdles and the potential of the medium and to explore the locations as well as the interests of those concerned. Applicants should be living in Berlin.

TIMELINE

15 April Deadline for applications
23 April Jury meeting
2-4 July Workshop (3 days)
July/August First development phase
1 Sept Test screenings on the four facades (1 day)
Sept/Oct Second development phase
18 Oct Vernissage of the Urban Screening during the conference
18 Oct – 2 Nov Screenings on the four media facades (2 weeks)
1 Nov Discussion and presentation at the Art Forum Berlin

JURY
Kathrin Becker / Videoforum NBK (New Berlin Art Association)
Tim/Jan Edler / Architects, realities united
Eva Emenlauer-Blömers / Senate Department WTF, Project Future Berlin
Monika Fleischmann / MARS Fraunhofer Institut, eCulture Factory
Thomas Bendig / Fraunhofer Institut, Berlin
Horst Hörtner / Ars Electronica Center
Stephen Kovats / Artistic Director Transmediale
Mischa Kuball / Artist / Professor of media art, Academy of Media Arts, Cologne
Susanne Prinz / Art Forum Berlin
Joachim Sauter / Art+Com/ Professor of digital media design, Berlin UdK

CURATORIAL

The festival will be developed in a collaborative process.

Artistic Director: Mirjam Struppek / Interactionfield Berlin, Urban Screens Association
Executive Producer / Urban Screenings Curator: Susa Pop / Public Art Lab
Exhibition Coordinator: Gernot Tscherteu / Media Architecture Institute
Conference Coordinator: Oliver Schuerer

CONTACT

susapop(at)publicartlab.com

The project is supported by Hauptstadtkulturfonds Berlin / Berlin Capital Funds and the Senat for Economy, Technology and Women – Project Future Berlin

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